PRIVACY POLICY
Last Updated: April 26, 2026 · Effective: April 26, 2026
Sparkfly.AI ("we," "our," or "us") operates the financial intelligence platform at https://sparkfly.ai (the "Platform"). This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit or use our Platform. By using the Platform, you agree to the practices described in this Policy.
1. Information We Collect
1.1 Information You Provide Directly
When you create an account or interact with the Platform, we may collect:
- Account information — email address, username, and password (hashed).
- Profile information — display name, selected AI avatar, and optional location.
- User-generated content — community posts, comments, and watchlist selections.
- Communications — messages you send to us for support or feedback.
1.2 Information Collected Automatically
When you visit the Platform, we automatically collect certain technical information, including:
- Log data — IP address, browser type and version, operating system, referring URLs, pages visited, and timestamps.
- Device information — device type, screen resolution, and hardware model.
- Usage data — features used, search queries entered, stocks viewed, and time spent on the Platform.
- Cookies and similar technologies — as described in Section 4 below.
1.3 Information from Third-Party Services
We integrate with the following third-party services that may provide us with additional data:
- Finnhub.io — real-time stock quotes, company profiles, news, and analyst data. No personal data is shared with Finnhub.
- Google AdSense — advertising data including ad interactions and inferred interests, as described in Section 5.
2. How We Use Your Information
We use the information we collect to:
- Provide, operate, and improve the Platform and its features.
- Personalize your experience, including saving watchlists and community preferences.
- Send transactional communications such as email verification and account notifications.
- Display relevant financial data and news from third-party data providers.
- Serve interest-based advertisements through Google AdSense (see Section 5).
- Analyze usage patterns to improve Platform performance and user experience.
- Comply with legal obligations and enforce our Terms of Service.
- Detect, investigate, and prevent fraudulent or unauthorized activity.
- Record your acceptance of our Legal Disclaimer for liability protection purposes.
3. How We Share Your Information
We do not sell your personal information. We may share your information in the following circumstances:
- Service providers — We share data with trusted third-party vendors who assist in operating the Platform (e.g., hosting, analytics, email delivery). These providers are contractually obligated to protect your data.
- Advertising partners — We share limited data with Google LLC for the purpose of serving advertisements through Google AdSense. See Section 5 for details.
- Legal requirements — We may disclose information if required by law, court order, or governmental authority, or to protect the rights, property, or safety of Sparkfly.AI, our users, or the public.
- Business transfers — In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you before your data is transferred and becomes subject to a different privacy policy.
- With your consent — We may share your information for any other purpose with your explicit consent.
4. Cookies and Tracking Technologies
We use cookies, web beacons, and similar tracking technologies to operate and improve the Platform. A cookie is a small text file stored on your device that helps us recognize you and remember your preferences.
4.1 Types of Cookies We Use
- Strictly necessary cookies — Required for the Platform to function. These include session cookies that keep you logged in and cookies that store your legal disclaimer acceptance. These cannot be disabled.
- Functional cookies — Remember your preferences such as selected sector filters, market cap filters, and theme settings.
- Analytics cookies — Help us understand how visitors interact with the Platform (e.g., pages visited, time on site). We use privacy-respecting analytics that do not share data with third parties.
- Advertising cookies — Placed by Google AdSense to serve personalized advertisements based on your browsing history and inferred interests. See Section 5 for details.
4.2 Managing Cookies
You can control cookies through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or be notified when a cookie is set. Note that disabling certain cookies may affect the functionality of the Platform. You can also opt out of personalized advertising by visiting Google Ads Settings or aboutads.info .
5. Google AdSense and Advertising
We use Google AdSense, an advertising service provided by Google LLC ("Google"), to display advertisements on the Platform. Google AdSense uses cookies and similar tracking technologies to serve ads based on your prior visits to our Platform and other websites on the internet.
- Google's use of advertising cookies enables it and its partners to serve ads based on your visit to our Platform and/or other sites on the Internet.
- You may opt out of personalized advertising by visiting Google Ads Settings .
- For more information on how Google uses data when you use our Platform, please visit Google's Privacy & Terms .
- We do not control the content of advertisements served by Google AdSense, nor do we have access to the personal data Google collects for advertising purposes.
Our Publisher ID is ca-pub-5591435058016361. We comply with Google's AdSense Program Policies.
6. Data Retention
We retain your personal information for as long as your account is active or as needed to provide you with our services. Specifically:
- Account data — Retained until you delete your account or request deletion.
- Legal disclaimer acceptance records — Retained for a minimum of 7 years for liability protection purposes.
- Usage and analytics data — Retained in aggregated, anonymized form indefinitely.
- Log data — Retained for up to 90 days for security and debugging purposes.
7. Data Security
We implement industry-standard technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. These measures include:
- Encryption of data in transit using TLS (HTTPS).
- Hashed storage of passwords using bcrypt or equivalent algorithms.
- Access controls limiting data access to authorized personnel only.
- Regular security reviews and vulnerability assessments.
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
8. Your Rights and Choices
Depending on your location, you may have the following rights regarding your personal information:
8.1 All Users
- Access — Request a copy of the personal data we hold about you.
- Correction — Request correction of inaccurate or incomplete data.
- Deletion — Request deletion of your personal data, subject to certain legal exceptions.
- Opt-out of marketing — Unsubscribe from promotional emails at any time.
8.2 California Residents (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete your personal information, and the right to opt out of the sale of personal information. We do not sell personal information. To exercise your CCPA rights, contact us at [email protected].
8.3 European Residents (GDPR)
If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR), including the right to access, rectify, erase, restrict processing, and port your data, as well as the right to object to processing and to lodge a complaint with a supervisory authority. Our legal basis for processing your data is legitimate interests and, where required, your consent.
To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days.
9. Children's Privacy
The Platform is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without parental consent, we will take steps to delete that information promptly. If you believe we have inadvertently collected information from a child, please contact us at [email protected].
10. Third-Party Links and Services
The Platform may contain links to third-party websites, news sources, and financial data providers. These third-party sites have their own privacy policies, and we are not responsible for their content or privacy practices. We encourage you to review the privacy policies of any third-party sites you visit.
Key third-party services used by the Platform include:
- Finnhub.io — Privacy Policy
- Google AdSense / Google LLC — Privacy Policy
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by posting the updated policy on this page with a revised "Last Updated" date. For significant changes, we may also send an email notification to registered users. Your continued use of the Platform after the effective date of any changes constitutes your acceptance of the updated Privacy Policy.
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: